Resource page link building is a timeless technique of building backlinks from pages that curate and share valuable resources. Resource pages offer value to users as they contain useful information and tools for different use cases.
In this guide, we cover everything you need to know about resource page link building.
What is Resource Page Link Building?
Resource page link building is a smart SEO strategy that aims to get backlinks from high-quality content pages that gather and recommend useful industry resources.
A resource page includes links to
- Blogs and article
- Tools and calculators
- Infographics
- Videos
- How-to-do-guides
When you provide content to resource pages, you can build relevant backlinks to your website. GrowthOG has some of the leading SEO experts who can help businesses scale their link building without having to search or pitch resource pages manually.
A resource page of the 11 best SEO Tools as per Zapier
When a resource page links to your content, it is a win-win for both parties involved. A website owner can enrich their pages with relevant pages and resources. In turn, your website will gain a valuable backlink, which will improve your website visibility in search engine results.
It is important to identify resource pages that offer good value and are a good fit. Reach out to the site owner and suggest adding a link to your content.
Pro tip: GrowthOG’s expertise in link building makes it a perfect choice for businesses who want to take the guesswork out of resource page outreach and achieve faster results.
Importance of resource pages in SEO
A resource page is made using a collection of valuable information to forge quality links that will help elevate your SEO. A well-organized resource page can enhance user experience as they are easy to access. This will ultimately lead to longer visits to your websites and lower your bounce rates.
Resource pages are a source of high-quality backlinks, which have a positive impact on your SEO and search rankings. Backlinks from authoritative domains can drive organic traffic, especially if the link insertion is strategically done.
Finding Relevant Resource Pages
If you are looking at building links from resource pages, you must target and find relevant resource pages. Below are some techniques you can use to supercharge your search.
The Google method for finding resource pages
Google can be employed to find any resource across any industry. The advanced search strings of the search engine will help you find the right resource pages in your industry.
You can refine your search by using keywords like the best resources. This search string will look for pages with the resources keyword associated with any useful resources. You can use “intitle:links” after your keyword.
For example, if a web page title is Best SaaS website links, the keyword will be SaaS and links.
You can also use search operators like “intitle: resources” or “inurl:resources.html”. This will help narrow down your results to pages likely to contain curated lists of resources.
GrowthOG uses the best tools and strategies to supercharge your link building efforts. We have expertise in building premium links from high domain authority resource pages that deliver results quickly.
Reverse engineering competitors’ resource page links
Reverse engineering the backlink profile of your competitors can create great link-building opportunities. Finding relevant resource pages is a tall task, so leveraging this technique can save you valuable resources and time.
You can make use of tools like Ahrefs or Semrush. These backlinks analysis tools will point out helpful links that you can potentially target to link out.
Searching for listicle resource pages and pages with resource sections
Identify listicle pages that feature a compilation of resources that cater to your target audience. You can ask them to add your link as a potential resource.
For example, Brafton Fuel Your Brand website has a blog on the list of AI tools that’ll boost your productivity. This is one of many potential resource pages that can help in your link building campaign.
Identifying these pages that align closely with your content and uncovering potential link building opportunities can boost your link building campaign.
Vetting Resource Pages
Once you’ve identified potential resource pages, it is important to check the quality of such a page. Let’s look at how you can do that without much hassle.
Evaluating the quality and relevance of resource pages
Backlink analysis is the equivalent of a doctor’s checkup that you need to do to ensure everything about the targeted resource page is of the highest quality. The incoming links from other websites play an important role in your search rankings. By analyzing the resource page, you identify risks and opportunities in the authority of your website.
You can leverage SEO metrics like Domain Rating (DR) and Domain Search Traffic (ST). These metrics will help you filter out and find resource pages with high authority and relevance.
Try and be wary of spammy resource pages or links farms, which will impact your SEO performance. Pages that have outbound links and are constantly updated are something you should look at. However, if there are many outbound links on a resource page, it may be considered spam and get a penalty by Google or other search engines.
GrowthOG offers professional link building services to assist you in analyzing the link quality.
We will ensure that only the most beneficial resource pages are targeted for your outreach efforts to get results faster
Checking for broken links and outdated content
Broken link building is a strategy to acquire high quality backlinks by identifying and fixing broken links. This is a win-win strategy that helps businesses gain high-quality links while helping the website owners keep their content updated.
Once you identify relevant resource pages within your niche and find broken links in them, you can report them to the site of those pages.
The process involves finding broken links via manual search or through SEO tools like Ahrefs, SEMrush, or others to automate this process. You can also install the Check My Links extension on Google Chrome to find broken links faster on resource pages.
Once you’ve identified the broken link, reach out to site owners, conveying information about the broken link, and explaining how your content can help them.
Targeting high quality resource pages can help businesses acquire high-quality links from authoritative sources. This will improve organic traffic and improve your credibility and authority in the industry.
Crafting Your Outreach Strategy
To connect with a website owner and get a link, your outreach strategy needs to be more than a generic pitch. It needs to be personalized and engaging for your resource page link building strategy to be a success.
Creating effective outreach emails
When you are writing an outreach email to a website owner, ensure that you tailor the pitch with proper research. Try to showcase genuine interest in their product and not a generic email.
For an effective outreach for a resource page building, you need:
- Personalization: Address the recipient by name and ensure that you reference details about their work for a personalized feeling.
- Value Proposition: Next, clearly state the benefits that you can offer to their audience. Make sure your outreach emails are portrayed as a win-win for both parties. This will help gain trust and a valuable backlink.
- Make it Engaging: Ensure that the entire text is concise and easy to read. Use an active voice with a strong tone to put your message forth better. Avoid being overly sales-oriented or annoying in your pitch.
- CTA: Mention what you expect the receipt to do. For example, you can ask them to schedule a call or simply state that you look forward to working with them.
Using ChatGPT to personalize outreach emails
Leveraging the help of AI is also a great strategy to personalize your outreach campaign. You can make use of ChatGPT to craft personalized emails that will speak to the recipient.
Use prompts to create your outreach. An example of a prompt is:
Write an outreach email to (Name) from (Blog Name) requesting to include a page link on their blog posts. Their blog outlines topics like (blog topic). Make sure the tone is friendly and professional.
These sort of personalized prompts will help foster relationships with resource page owners and increase the chances of getting your link accepted.
Building relationships with resource page owners
A generic contact form may look like an efficient way to contact a website owner. However, contacting the relevant person directly will demonstrate genuine interest and improve your chances of link building.
To build strong relationships, focus on offering value and relevance to both sets of audiences. When you provide value to their target audience you will become a valuable resource. Tools like LinkedIn, Twitter, or their own website can help you contact the person directly.
Outreach emails are time-consuming, and the chances of finding resource pages are also slim. GrowthOG’s relationship-building strategies allow businesses to contact and maintain long-term partnerships with resource owners, increasing their chances of securing valuable backlinks.
Building Links from Resource Pages
A resource page is a goldmine for building backlinks. If you are able to reach out to website owners and convince them to offer backlinks, you will improve your authority and visibility in the space.
Suggesting your resource to resource page owners
When you are crafting an outreach to a site owner, you need to show that it is a win-win for both parties. Explain where on the resource page you will link and how it can offer value to their audience.
You need to understand that you need to link to websites that offer higher link equity to your website. However, make sure that you can offer content that enhances their page. When there is a clear value proposition, the chances of a successful pitch increase drastically.
Ensure that the content you craft is well-written, visually appealing, and informative. This might give you an edge for your resource page link building campaign.
Offering value and relevance to resource pages
Resource pages are an ecosystem of tools, resources, and infographics. So, your content has to be of the highest quality to add value to your target pages and their audience.
It is important to understand the tone of their website to get a better grip on what they are looking for.
Here is a checklist that will help you craft resourceful content:
- Create content that will retain the audience, and they won’t have to look elsewhere.
- Back your content with statistics to support your point
- Put forth actionable steps and guides with visually compelling images
- Utilize case studies to make the content engaging
- Offer users resources to support action, like toolkits, directories, etc.
Try to focus on infographics and visuals. This is because 91% of readers prefer visual content over written content. Furthermore,
readers retain 65% more information through visual means compared to 10% of what they would read.
Top 10 SEO skills infographic from Semrush Academy
You need to always be on your feet and look at the current content creation trends. It is an important ingredient to always remain a step ahead of your competition.
Pro tip: GrowthOG’s team of experts can help you craft relevant content that aligns perfectly with resource pages’ themes, boosting link-building success. They will also help you with keyword research and all other perquisites necessary to generate the highest quality content.
Following up and tracking your outreach efforts
If you haven’t received a response from the site owner, it’s time to follow up on these potential linking sites. Generally, it is advisable to wait for a week or two before you follow up with another email.
In the follow-up email, it’s important to stay polite and reiterate your initial request. Offer additional information when necessary and express your gratitude for their time and consideration. This can influence them and get the link you need for your website.
If you’re not getting any responses on your outreach emails, experiment with different subject lines, CTAs, or email bodies. Furthermore, analyze the response rates of each outreach channel and implement strategies accordingly.
Once you refine your strategy, be persistent and follow up with as many partners after optimizing your strategy. However, ensure that you are not annoying to them or overly aggressive.
Common Mistakes in Resource Page Link Building
To maximize your resource page link building, it is important to capitalize on the right opportunities. However, be wary of common mistakes that you can avoid.
Targeting the wrong resource pages
Not all resource pages offer relevant resources, so it is important to go after viable targets for your link building efforts. This is one of the most common mistakes in your quest to find resource pages.
Ensure that the pages offer useful resources to your target audience and that their website is regularly updated. Websites with irrelevant pages are less likely to link to your content or attract more traffic. Furthermore, blogs that don’t rely on external links and only focus on internal links should be avoided.
Try to stay away from government and educational pages. These pages have strict linking guidelines, which make resource page link-building difficult.
When you skim through and find your targets after a review, you’ll probably end up with 1-2 sites that offer quality to your website.
Creating low-quality or irrelevant content
Evaluate whether your content is of the highest quality that adds value to their target audience. Here are some parameters to evaluate your content:
- Is the content similar to existing links on the resource page?
- Does the content cover all the topics that are relevant to your audience?
- Check if the content is well-written and easy to read
- Check whether the content is authoritative and trustworthy
Try to gather information from reliable sources with utmost accuracy and avoid misinformation. Always stay in touch with emerging topics to provide fresh and relevant content.
Ensure your content has relevant keywords and there is no stuffing of keywords. Finally, try and focus on the user experience rather than anything else.
Pro-tip: At GrowthOG, we help clients curate content that is highly relevant and tailored for maximum impact on resource pages.
Failing to optimize your website for SEO
SEO is the fundamental component of ranking in the search results. So, proper keyword research with optimized tags, meta descriptions, and internal linking is key to getting links. If you fail with the fundamentals, then building links from resource pages is close to impossible.
If your website is slow and hard to navigate, especially for mobile devices, site owners may not want to link to it. This is because mobile browsing makes up 63% of the web traffic in today’s market. Due to this reason, Google is also focusing on mobile-first indexing for websites.
If your website has a poor mobile experience, you risk losing visits which will have an adverse impact on your search rankings and relevance. So, optimize your online presence starting with mobile devices, as it is the place where customers and your success lies.
Expecting results too soon
It is a common human tendency to expect immediate results. However, resource link page building is time-consuming, so patience is key.
Website owners may have other important tasks rather than constantly updating resource pages. This is why a successful outreach program is important and will take time to bear fruits.
On average, you’ll need to wait 3 months to over a year to get the results you want. So, you need to be invested in the long run to get the results.
Boosting Your Resource Page Link Building Efforts
To implement a successful resource page link building strategy, you need to identify potential strategies to boost your efforts.
Searching backlink profiles for resource page opportunities
A backlink profile allows you to uncover potential opportunities for resource page placements. It is great to have a diverse and high-quality backlink profile which will help enhance your SEO.
Explore the backlink profiles of competitors, industry leaders, and relevant websites to identify pages that link to similar resources. Try and pay close attention to the anchor text used in these links to get clues about the content that it is linked to.
GrowthOG is a link building agency that offers backlink analysis services to find untapped opportunities for resource page link building. By partnering with us, you leave behind the time-consuming aspects of link building and can focus on your core operations while still seeing a positive impact on your search rankings.
Creating high-quality, relevant content for resource pages
Content is king, and only quality pages can expect to get resource page links. Make sure you choose quality content that you have already created or create new content that aligns with the themes covered by the resource pages you’re targeting.
When you are curating existing content, convert blog posts into concise guides or tutorials. These resources will be a good fit for resource pages. For new content, create a checklist and design infographics to fit the current market trend.
Most important of all, ensure that your content is of high-quality and relevant to the resource page’s audience. This will influence whether you’ll get a link for your link building journey.
Optimizing Your Resource Page for SEO
Optimizing your research page for SEO boosts your search visibility and user engagement. A strong foundation allows you to captivate your audience and keep them coming back to your website.
SEO strategies for resource pages
Optimizing your resource page for SEO primarily focuses on strategies that are relevant to search engines. Start off by identifying relevant keywords related to the topic. You can try out long tail keywords having lower competition to get better results.
Ensure that the page structure is optimized with keyword-rich titles that reflect the content. Employ a hierarchy of headings (H1, H2, H3, etc). This will allow you to organize your content and improve its readability.
Try to have user-friendly URLs that are short, descriptive, and keyword-rich for better optimization. Also, make sure that the metadata is short and well-optimized to rank on search engines.
Techniques for enhancing user engagement and retention
Enhancing user engagement and retention on resource pages is essential for providing value to visitors and encouraging them to return. Keep your content up to date and provide regular updates to show your commitment to providing valuable information to the reader.
You can incorporate multimedia content such as videos, infographics, or interactive graphics to make the page more visually appealing and engaging.
There are also interactive elements like quizzes and polls. They encourage participation amongst members, which can increase your traffic, naturally earn backlinks, and enhance your SEO. Calculators and tools can also be used to solve problems or make decisions.
You can also encourage discussion by creating forums or enabling comments on your posts. This will help build a community and help you in the long run, not just in building links.
Measuring Success and Scaling Your Efforts
Creating a resource page link building campaign is one thing, but it is important to measure whether it is successful or not and make changes accordingly.
Tracking your resource page link building progress
Tracking your outreach efforts allows you to identify areas that need to be improved or optimized in your strategy. To keep track of them, you can use technological tools to monitor and improve your backlink profile.
Tools like Ahrefs or Semrush have a comprehensive suite of features to analyze your backlinks. Their backlinks report contains information about the outreach date, follow-up dates, link placement, and additional notes. All this will help you identify any increase or decrease in the number of backlinks to your resource page over time.
They also have a site audit feature where they can assess the technical SEO of your site. Overall, they offer valuable resources to measure the success of your resource page link building efforts.
Looking at the progress, you can make changes to the content to attract more links. Target quality resource pages that cater to your target audience to maximize backlinks.
Scaling your efforts for maximum impact
Scaling your resource page opportunities is an important task, as it will always keep you ahead of the competition. So, identifying new resource page opportunities can help you maximize your offering.
Update your resource pages with new and valuable content that will help you stay ahead of the competition. Use content gap tools to find sections that competitors are ranking for which you to incorporate into your content.
Analyze the outbound links on resource pages and check what topics and format they are based on. The analysis will point out gaps in the content that you can target and start ranking on SERPs.
Continuously evaluate and improve your strategy to maximize the impact of your resource page link building efforts. You can experiment with different formats, CTAs, and headlines to better optimize your resource pages.
By continuously refining your approach, you can slowly but steadily scale your resource page building efforts to get significant results.
Over to You
Effective link building is a key parameter to boost the SEO and organic visibility of your website. Resource page link building may seem like an old-school technique of link building, but is still effective today.
The process is quite straightforward and you just need to find resource pages that align with your niche. Get featured on their page and watch the traffic flow.
However, resource page link building is a tall order and requires expertise to perfect.
A link building agency like GrowthOG offers customized SEO and link building strategies to boost your website performance. Our experts will identify and reach out to the most relevant, high-quality resource pages that will drive results.
Get in touch now!
