Link building is undeniably an important component of a successful SEO strategy. The quality of the links is pivotal in determining whether it can improve your site growth.
Premium link building is one of the most effective ways to create a strong presence on the Internet. The strategy involves acquiring high-quality backlinks that’ll make a big difference on your site search engine rankings.
But what are premium links, and how can you acquire them?
Let’s dive into this article and understand why you need to invest in premium link building to remain competitive in the market.
What is Premium Link Building?
Premium link building is an SEO strategy that focuses on acquiring high-quality backlinks from authoritative websites. It serves as a vote of confidence that you’re getting linked from trusted sources.
Unlike standard link building setup, which may build low-quality or spammy links, premium link building primarily focuses on securing relevant links from authority sites to boost your credibility and improve your search engine rankings.
The approach requires a ton of research and personalized outreach to establish beneficial relationships with industry leaders. However, standard link building involves several processes and requires long term investments, with 41% of experts considering it a challenging part of SEO.
Pro tip: Agencies like GrowthOG offer quality link building services that will help you with your website SEO and help you grow your business in the ever-changing landscape.
Why Premium Link Building Matters for Your SEO
Premium backlinks are a long-term investment for your website. They serve as an important signal to a search engine about the authority and credibility of the website.
This is why 93.8% of link builders say that link quality is more important than quantity and premium links are of the finest quality. So, a quality link goes a great way to improve your brand reputation and enhance your backlink profile.
Premium backlinks enable search engine algorithms to efficiently discover your website and index the pages faster for maximum impact.
Premium Link Building vs. Traditional Link Building: Key Differences
Premium and traditional link building both focus on improving a website’s SEO, but they differ in their approach and link acquisition.
Quality
Traditional link building usually focuses on quantity when building links to get web traffic. You may get plenty of low-quality links from other sites or link farms, which may be appealing to you as a site owner, but it can harm your website’s reputation and hamper your rankings on search engines.
Premium link building focuses on acquiring only high quality links from relevant sites. This ensures that each link contributes positively to your SEO efforts and you rank high on search engines.
Sustainability
Traditional link building may put your website at the mercy of the penalties of a search engine if not done correctly. This is why it’s not a viable SEO link building strategy to scale in the long run.
Premium link building focuses on acquiring relevant and authoritative backlinks, which makes them more sustainable and reliable. This strategic approach not only improves rankings but also fosters a more powerful online presence.
Business size
Traditional link building is a good option for small businesses or those starting out. It will allow them to build a large profile of backlinks from other websites with time. However, it is always advisable to focus on quality over quantity.
Meanwhile, premium link building is an ideal option for businesses of all sizes who want to drive more traffic to their website. Premium link building services require a significant amount of investment and time. If you persist, it will have a positive impact on the outlook of your website.
Since premium link building requires strategic investments and considerations, it’s ideal to outsource your SEO efforts to experts like GrowthOG for premium links. Their link building services are impactful and enhance your site performance on SERPs as well as drive leads that are more likely to convert.
The Anatomy of a High Quality Premium Link
There are different types of backlinks, but there are a few elements that classify a premium backlink; let’s understand more about it:
- Authority: The domain authority (DA) of a site is the measure of its authority on the Internet. Generally, a DA score of 50 and above is considered good as it has more influence on search engine rankings.
- Niche relevance: A premium backlink should be relevant to the industry or niche that your website is focusing on. If you naturally attract backlinks from relevant sites, they are more valuable to search engines.
- Trustworthiness: The linking website has to be trustworthy and holds a reputation to get relevant backlinks. If the backlinks are of low quality or spammy, it will affect your reputation.
- Contextual placement: Contextual link placements in relevant content is a sign to search engines that the content is valuable. However, the placement needs to be natural and not forced.
If businesses are able to target these link building strategies, they can secure valuable backlinks.
Partnering with GrowthOG lets businesses secure premium backlinks. Their premium link building services help businesses earn high quality and relevant links that align with their marketing budgets and strategies.
Proven Premium Link Building Strategies to Implement
An effective premium link building campaign involves a combination of creativity, persistence, and attention to detail. You’ll need to have a deep understanding of your industry, target audience, and the landscape of SEO.
Relationship-based link building
Relation-based link building involves creating genuine connections with other website owners, editors, or other important personnel. Relationship building with reputable websites, bloggers, and industry leaders allows you to build strong organic backlinks.
By fostering authentic connections, you can create opportunities for long-term collaborations and natural backlinks. You’ll need to outreach to potential websites to demonstrate your understanding of their work and show them what you bring to the table.
You can also exchange links with other websites, where each one pledges to boost the other’s visibility by featuring reciprocal links. This gives you a competitive advantage over your competitors.
Pro tip: GrowthOG has an established network of authoritative websites across industries where they could earn businesses high quality backlinks with quick turnaround time. By doing this, businesses save their efforts on prospecting, strategic outreach, and relationship building.
Creating premium linkable assets
Premium linkable assets are quality content or helpful resources that attract high-quality links from authoritative sources. It involves anything from case studies, in-depth guides, or original research. They are very unique, which makes them highly linkable to other web pages.
For example, when everyone was talking about ChatGPT and its implications on the Internet. ToolTester understood that writers and journalists require statistics to cite their writing. So, they created stats about ChatGPT’s user base and its operational costs. This brought valuable backlinks and traffic to their site.
If you are looking to create linkable assets, you need to have a deep understanding of your target audience and industry. When you are creating linkable content, make sure that you are crafting quality content with original research and actionable insights to get premium backlinks from other websites.
Link building agencies, like GrowthOG, offer content services that guide businesses through keyword research and content strategy, as well as craft relevant content, aligning with SEO best practices.
Crafting infographics and visual content
Infographics and visual content have emerged as a powerful way to build links for your website from authoritative sources. They create a mix of information and visual appeal that makes them shareable and attract premium backlinks.
SEO skill infographic from Semrush Academy
Engaging infographics can help explain complex content in a simplified manner with a visual appeal. This will, in turn, capture viewer interest and increase your brand visibility.
Ensure that you offer concise information and insights, making it engaging. You should include a call to action so readers take the desired action, and optimize the image for sharing to attract premium backlinks.
Providing interactive tools and resources
Interactive tools and resources, like calculators and quizzes, allow you to attract links by enhancing user engagement with them. The interactive tool helps you establish your brand, considers you a thought leader, and encourages backlinking from relevant websites.
To create valuable resources, you need to choose a format that has a gap in the space. Make the tool user-friendly and optimize it for mobile devices.
You can share these resources on social media, email marketing, guest posting, or outreach to influencers. You can optimize the landing page with target keywords to enhance its SEO.
Instagram influencer earnings calculator
Content collaboration
Collaboration with a content creator or a site owner is a premium way to build links for search engine optimization. The collaborative approach allows you to enhance your reach through strategic content creation.
Partnering with content creators improves your brand visibility, which can get you premium links. Co-content creation in the form of podcasts, or webinars can offer a unique perspective and attract more engagement. Apart from this, it can help diversify your backlink profile and improve your search rankings.
Data-driven outreach
Data-driven outreach is a powerful strategy wherein site owners leverage data analysis to find their target audience and potential quality backlinks-building opportunities.
The strategy is useful as it involves assessing the traffic, domain authority, and relevance of a website. SEO tools like Ahrefs, Semrush, or MOZ can be used to gather information about target websites.
This results in improved conversion rates, and you can easily measure the effectiveness of the link building campaigns and make adjustments accordingly.
Partnering with a link building agency like GrowthOG is beneficial in terms of outreach because they have established processes and an existing network for referral. When you compare that with other link building agencies starting with their outreach efforts, they’ll offer faster results and empower businesses to focus on core business activities.
Digital PR
Digital PR uses the power of link building with the strategic outreach of traditional PR alongside the dynamic nature of digital marketing. This is why it is a premium link-building technique.
To maximize the impact of your press releases, ensure that your content catches the eye of the readers with engaging headlines.
Ensure the content goes out through targeted media outlets or social media to amplify your reach. This allows you to reach the right audience and improve your brand credibility. At the same time, it helps you earn valuable backlinks from authoritative sources.
Expert roundups
Expert roundups are a digital marketing technique where multiple experts present insights about a topic in an industry. The goal is to provide value to readers while enhancing your chance of getting a backlink.
Experts who are part of the panel are more likely to share the links to their own websites or social media, getting you valuable backlinks. It is also an opportunity to showcase your credibility as an industry expert and increase your exposure.
When you are planning to invite experts, ensure they are relevant to your industry and the topic will interest your target audience. You can provide value to the experts by offering them a platform to put their points or share their knowledge.
Unlinked mentions
Unlinked mentions is the process where a brand or website is mentioned online without a hyperlink. You can analyze the keyword placement and do your outreach to get your link placed on their website.
You can do a Google Search or get Google alerts for your brand name to identify if it doesn’t have a hyperlink. By reaching out to the authors and requesting a link, you can convert these mentions into valuable backlinks. Try to prioritize high-authority sites that will offer value.
This strategy not only helps you to improve your link profile but also helps build a relationship with other creators in your niche. This can eventually allow you to exchange links to boost your SEO link building strategy.
Unlinked mentions may look easy to acquire; however, the outreach efforts might take a while to convert, and that also requires adaptation to the changes of the industry. Outsourcing your link building to a premium link building service like GrowthOG can improve your chances of securing such a link, thanks to their well-established network and intuitive experts.
Broken link building
Broken link building is a strategy to acquire high quality backlinks by identifying and fixing broken links. This is a win-win strategy that helps businesses gain high-quality links while helping other website owners keep their content updated.
The process involves finding broken links via manual search or using tools like Ahrefs and Semrush to automate this process. The next step is to reach out to site owners, convey information about the broken link, and explain how your content is an ideal replacement.
Targeting reputable companies can help businesses acquire high-quality links from authoritative sources. This will improve organic traffic, credibility, and authority.
Choosing a Premium Link Building Strategy
We’ve looked at different premium link building strategies to enhance your online visibility. However, selecting one amongst them is dependent on these factors:
- Industry: The industry and the competitive landscape will determine which strategy will work best during a select period.
- Target audience: Identify your target audience, as it will help you determine which websites or platforms and converting strategies to focus on.
- SEO goals: Clearly define your objectives- whether you want to increase your organic traffic or boost your brand authority or awareness.
You need to evaluate the effectiveness of each strategy. This can be achieved using SEO tools and finding the best fit for your business needs. In some cases, you can choose a mix of different strategies for building links based on your goals and budget.
GrowthOG offers flexible link building packages that include different strategies that can help in your site SEO growth.
How Many Premium Backlinks Do You Need?
The most common question in digital marketing, when it comes to backlinks, is how many premium backlinks are good enough? The answer is not a one-size-fits-all answer to it.
However, there are a few factors you can consider when considering the number of backlinks:
- Industry competitiveness: If you are in a highly competitive industry, you need more backlinks and authority to make a strong mark in the space.
- Content quality: Craft useful content that will allow for strategic link acquisition. If your content creation is good, you can expect to have more backlinks.
- Goals: There is no magic number, but it is important to set realistic goals based on your industry standards. For example, it is best to have a single link from a reputable site rather than 100s of links from link farms or spammy websites.
Overall, you need to understand the balance between quality and quantity, which will help you make informed decisions about your link building efforts.
Working with a trustworthy link building service like GrowthOG gives you control over the link density, link diversity, and link preferences that align with your strategies and budgets. Such a premium link building service helps improve the SEO and elevate your brand.
How to Measure Premium Link Building Campaign Success
Measuring the success of your premium link building campaign allows you to see what’s working and what’s not.
Key metrics to track for premium link building campaigns
Understanding the effectiveness of your link building efforts is vital for continuous improvement. In this section, we’ll cover key metrics, which include:
Link quality metrics
- Domain authority: Higher DA websites are trusted by search engines. If you have backlinks from these websites, they will have a positive impact on your website’s ranking.
- Referring domains: A diverse range of backlinks from different domains is a signal to search engines that your website is reliable and can be trusted.
- Backlink profile toxicity: Check for low-quality or spammy links that will harm your website’s SEO. It is important to identify them and disavow them so as not to incur any penalties.
Identifying toxic backlinks using Semrush
- Anchor text: A relevant anchor text can help a search engine identify the topic and improve your search rankings.
Link relevance metrics
- Anchor text relevance: A relevant anchor text should reflect the content of the target page and be closely related to the linking page. Ensure that there’s no keyword stuffing, and different anchor types are used to create a natural link profile.
- Link placement: The placement of a link matters, and generally, links in the main content are valuable. A link placement in the footer or sidebar is usually not that useful.
- Contextual relevance: If a link is placed in a relevant article or review, it’ll be more valuable.
Site performance metrics
- Organic traffic: The number of visitors visiting your site is a sign of whether your link building efforts are bearing fruit. If there is an increase in referral traffic from your campaigns, it’s a positive sign. If not, you’ll need to review your link building process and link quality.
- Search engine rankings: If your website is ranking high with increased visibility, it’s a clear sign of improvement.
- Conversions and revenues: The eventual goal of a business is to earn conversions and revenue. If it’s improved, then it is a sign of a successful campaign.
Tools to monitor your link building campaigns
To streamline the process of measuring the success of your campaign, you can use various tools that provide needed data and insights.
Ahrefs
Ahrefs is a powerful SEO tool that has a comprehensive suite of features to analyze your backlinks. It allows site owners to conduct backlink analysis and perform keyword research to find relevant keywords.
Ahrefs also allows you to do a site audit to identify any technical issues hindering your website’s performance.
Semrush
Semrush is a versatile platform with a range of tools to analyze your backlink profile. It allows you to do a site audit to assess the technical SEO of your site.
The tool also provides users with a keyword research tool that helps discover relevant keywords that are potential and competitive. Apart from this, it allows you to conduct competitor analysis to identify which backlinks they are getting and which you are not.
Google Analytics
Google Analytics is a free web analytics tool that will offer insights about your website traffic, and analyze user behavior. It is a great tool to segment your audience based on their demographics, interests and behavior.
Google Analytics offers valuable insights into your conversions and leads. Apart from this, it allows integrations with other Google tools to get better insights into your digital marketing efforts.
Outsourcing your efforts to premium link building services
These tools may provide invaluable results about your progress, but outsourcing to a link building service like GrowthOG can accelerate the process. They have experienced experts who know how to build and optimize backlinks.
A link building company can efficiently scale your business by getting white hat links. All this while saving you time and resources without incurring any penalties from Google.
How Much Does Premium Link Building Cost?
The cost of a premium link is based on the quality of the link. High-quality links from authoritative sources can be more expensive than low-quality links from irrelevant sources.
However, premium link building is a strategic investment, and the return on investment far outweighs the cost. The cost of a premium link should be taken in the context of the business’s overall SEO budget and goals.
Outsourcing Premium Link Building to GrowthOG for Sustainable SEO Growth
Outsourcing link building is a strategic move for businesses to save time and leverage their expertise elsewhere. Outsourcing can be beneficial for businesses that lack the expertise or resources to build high-quality links in-house.
GrowthOG is a reputable link building agency who have years of experience and expertise in the field. We have access to a wide network of high-authority websites, and focus on a data-driven approach to building links.
GrowthOG is a bespoke agency dedicated to delivering exceptional links at scale. Our primary focus is on creating white-hat links for high-growth clients. We also offer broken link building, email outreach, and guest posting services to our clients.
Over to You
Premium link building is an indispensable strategy for any business looking to enhance their online presence and authority.
Embracing premium link building will not only lead to better search engine rankings but also foster long-term growth and success in the digital marketplace.
Elevate your online presence with the premium link building services offered by GrowthOG. Our SEO link building services can help you garner quality links and rank high on SERPs.
